Secret Cash Recipes

In this article, not only will I list 5 types of copywriting services, I also hope to give you some expansive ideas that will help you see new marketing channels through which you can reach your market.  

In no way is this an exhaustive list.  The 5 types of copywriting services are listed here with the intention of representing all the possibilities that are in store for your business.  Your website copywriter can help you determine which type, or combination, is best for you.

The 5 Types of Copywriting Services

The two broad categories we can classify copywriting services into are: offline and online.

Since this article is written with the internet busienss owner in mind, I’ll focus on these services as applied to the internet and e-commerce.    (Keep in mind, however, that with proper guidance, most offline advertising can be transferred online, and vice versa.  A sidewalk banner can easily be scaled down to a banner image that fits on a web page.  A winning direct-response web page can easily be printed, and used as a direct mail letter.

Copywriting Service #1: Salesletter Copywriting Services (Not What You Think)

Though all marketing should lead to the page where the prospect becomes a buyer, this isn’t the type of copywriting I’m talking about here.

Instead, I’m talking about the OTO, the one-time-offer page. This is more than a simple sales page.  It’s actually part of a winning (profit-increasing) strategy…

Whereas the salespage is what your visitor sees before they buy, the OTO is a salespage your visitor sees after they have just made a purchase.  The OTO is a salespage your customer sees after they have just purchased your first offer.  It’s part of a strategy based on the fact that a certain percentage of your buyers are likely to buy again…especially while they’re “hot”!  Due to the nature of the offer, they won’t see that same offer at that price again.  If they close the page or refresh, they lose out.  They can buy later, but not at this low, one-time price.  Of course, the offer presented here is complimentary to the purchase they’ve just made.  In fact, it may be an enhancement of it, or even a “gold” version.

Due to this one-time scenario, and if your copywriter has done a good job at presenting your one-time-offer, your buyer will feel very compelled to make a second purchase.  In fact, it might not even be a hard decision at all.  This can increase your significantly.

The OTO is a very profitable example of how a good website copywriter can significantly increase your profits.

Many marketers overlook the power of this simple strategy.

Copywriting Service #2: Video Copywriting and Marketing

Is a slide-to-video presentation best for your visitors?

How about an infomercial-style video?

How does the fact that most people are visual learners influence how you’ll produce a visual message?

I’m sure you know that online video is a huge trend, confirmed by the growing number of video sites like YouTube, Metacafe, and Revver.

Though the traditional definition of copywriting services didn’t include video marketing, when you consider the fact that 52% of all Internet traffic is video, or video-related, it becomes apparent that you should consider the services of a professional video marketer.  You may find that leading-edge copywriters and marketers, as well as internet marketing providers, will increasingly offer video marketing services.  You can ask your copywriter if they provide video marketing services to their clients.  Currently, there are very few who do, but since video is increasingly used as a viable marketing medium, the need for video marketing services will increase, and copywriters are in a very good position to offer this.

When done well, video marketing can be a profitable marketing channel for you.  Blentec’s “Will It Blend series of YouTube videos testifies to this

Copywriting Service #3: Google Adwords Campaign Management

In October 2008, one of my copywriting coaches told me something that I had heard numerous times before: that a small change in an ad can yeild a significant increase in response.

In addition to writing pay-per-click ads for your marketing campaigns, a professional copywriter can also manage them. If your copywriter understands pay-per-click, they can monitor each pay-per-click ad.  Some will be profitable for you, whereas a few will break even or fail to yeild a positive ROI.  Using testing and tracking, your copywriter can deactivate the losing ads, and direct more effort toward creating ads that resemble the positive ROI ads.

Copywriting Service #4: E-mail Copy (And Autoresponder Series)

Before going further into the subject of e-mail copywriting services, I should note that being CAN-SPAM compliant is one thing to keep in mind. I won’t go into the details of being CAN-SPAM-compliant, except to say that doing so is an important requirment of proper e-mail marketing.

In a moment, I’ll explain what an autoresponder series is.

Not only can enticing sales messages be written for web pages; they can also be  delivered to your prospect’s inbox.

But…depending on the market, people may frown upon overt sales messages being delivered to their inboxes, even if they’ve subscribed to your e-mail list.

So…how do you keep in touch with your e-mail subscribers, without scaring them off by repeatedly sending them “buy this” messages?

Send them e-mails that discuss on how much better their lives will be as a result of having your product, or service.  The key here is to sell them indirectly, instead of blatantly.  This is where the good work of a copywriter can come in handy.

For years, it’s been said that over 80% of online sales take place after 7 exposures.  That is, your prospect may need to see messages from you 7 or more times before they buy.

In addition to regular, timely e-mails, an autoresponsder series is a great way to automatically keep in touch with your prospects.

An autoresponder series is simply a series of sequential, pre-written e-mail messages that are sent to your e-mail subscribers on a pre-determined basis.

Entire products have been devoted to e-mail marketing.  Last month, 2 collegues of mine attended a seminar devoted to e-mail marketing, and I know of at least one copywriter who specializes in writing autoresponder e-mails.

These are all confirmations of the validity of autoresponder marketing and how, when done legally and properly, it can be a profitable way to keep in touch with your prospects and customer base.

Copywriting Service #5: Split-Testing and Conversion Tracking

What if all your advertising got better and better?

Here’s a “little” secret…

Most marketers either don’t do it the profitable way, or simply haven’t heard of it.

Without going into too much detail, split-testing is the testing of two ads or messages, finding out which of the 2 works better, and improving our findings.

For example, what would you do if you had an advertising campaign that gave you an ROI
of 2:3?  ($2 profit for every $3 invested.)

You’d be running a loss…but why?

The sad thing is that most marketers never look beyond this point.  Or, they don’t look further than they should.

This is where a pro copywriter and marketing strategist can help you.

Let’s say that your advertising campaign consists of 2 different ads.

Upon close inspection, we find that one of the ads is losing money, and the other one is actually profitable for you.  The losing one costs you $4 for every $1 it brings in, and the winning one returns $2 for every $1.

At this point, we can deactivate your losing ad, and focus more of our advertising into the ad that works.  This means that your previously-losing campiagn will now turn in  a profitable ROI of 2:1.

There’s a little more to it, but that’s essentially what split-testing is.  If your copywriter does split-testing, they can explain this in more detail for you.  The unfourtunate thing is that even though they may conceptually understand what split-testing is, most copywriters don’t who know the technical aspects of split-testing on the web.

Imagine how successful you’ll be after just a few months of new, proven, ROI campaigns.

conversion tracking goes a little further.  Basically, it’s a split-test that tracks your prospects throughout your marketing funnel.

I hope I’ve begun to open you up to the many profitable advertising avenues that exist for your Internet business, and all of your projects.

This may seem like a lot, and it is.  However, a great copywriter can implement most of the things I’ve listed here.

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