How To Create And Grow Your Fitness Business
Are you just getting into the fitness business? Trying to come up with ways to expand your business without investing a lot of money? These ideas can get you started!
Options abound and you have lots of choices on how to nurture your fitness business without breaking the bank!
Set Up a Website
In this day and age, customers expect any professional business to have a web presence. If you’re already tech savvy enough to set up your own site, awesome, but if you don’t know how, try these ideas.
- Do you know any kids or college students? A lot of kids these days are able to whip up a decent simple website and you could probably get them to do it for under or around 0. Just make sure you proof their work before you give them the okay to go live with the site.
- There are simple programs that help you construct a website such as homestead.com or buildyoursite.com. These websites can walk you through how to create your first web site and publish it to the web. In my opinion Wordpress is the best way to go, being pretty simple and having lots of options you can use to profit and share your skills as a fitness trainer.
Make sure your website has information on what services you offer, and is geared towards your target audience. Remember to include contact info, prices, and hours.
Once you’ve got your site up, submit it to the major search engines such as Yahoo! and Google. Include any cities or areas that you would like to cover, and use key words that correspond to how your target audience would search. For example, NYC weight loss, NYC personal training, NYC personal trainers, weight loss programs, exercise program Queens, boot camp Brooklyn, and so on.
Low Cost Marketing Tips
You can advertise your fitness business for free by placing a classified ad on Craiglist. You should post at least weekly to keep your ads fresh. Include the same kind of key words as above so different searches will find your business in the results.
There are places that will print business cards for you for very low costs, such as VistaPrint.com. You can upload a design that matches your new website, or you can choose from the many templates they have available. Put business cards everywhere you go – coffee shops, health food stores, public boards, restrooms, restaurants; get your name out everywhere.
A great way to meet potential clients is to talk to large corporations in your area to see if they’re interested in having you do a free demo class for their employees. Emphasize that the benefits of healthier employees will improve their employees’ health, reducing use of personal time and health benefits due to illness (i.e. saving their company money!!). If the employees like your demo, then you can offer your ongoing services.
Check your local newspapers regularly to find out if there are any health-related events or expos going on in your area. If you don’t want to get a booth (these usually cost money) just take a stack of business cards, go be friendly and meet people!
Ready to grow your Business?
Personal trainer salaries range from thirty thousand to well over a hundred grand. Are you getting paid what you are worth?
Proven trainer marketing strategies are key in having a thriving Personal Trainer Business.
Want more expert advice on growing your fitness business. Check out these nutrition info articles.
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